Q: Who is the book written for?
A: I wrote this book for all people interested in the Greeting Cards making. It is suitable for beginners wanting to make their first handmade Greeting Card to experienced Greeting Cards makers looking for something different, and everyone in between.
The information in this book will greatly benefit all card making enthusiasts at all levels. You will learn everything you need to know about making Greeting Cards and how to start and run a profitable Greeting Card Business, step-by-step. You'll learn what this type of business involves, how much money you can make and lots of tips and tricks for starting your business.
Q: How big is this business?
A: It's incredible big so you really don't have to worry about that:
- Each year, there are over $7.5 billion in retail sales from consumer purchases of more than 7 billion cards.
- Most American households purchase 35 greeting cards each year.
- Of the total greeting cards purchased annually, roughly half are seasonal, and the remaining half is for everyday card-sending occasions.
- Christmas is the most popular card-sending holiday; sales of Christmas cards account for over 60% of all seasonal card purchases. Sales of Valentine's Day cards (the next most popular season occasion) account for 25% of seasonal card sales.
- Birthday cards account for 60% of the sales volume of everyday card purchases, with anniversary cards following at a distant 8%.
- It is estimated that American families purchase an average of 35 cards each year and 80% of these purchases are made by women. Although women are more likely than men to buy several cards at once, men generally spend more on a single card than women.
Q: Who are the consumers?
A: A way to look at it is to split the demographics up by generation:
- Thirty three percent (33%) of the market belongs to the Boomers (41 to 58 years old)
- Millenial generation (27 years or younger) at 28%
- The GenXer (28 to 40) at 26%
- The Swing/WWII generation (59+) comes in last at 13%
You probably guessed that married people buy more greeting cards, what with often having more family connections as well as having uniquely marital events, like anniversaries, to celebrate. In fact, married consumers make up 50% of the demographic - that's right, an entire half of all people who buy these products.
Looking at education, the greatest part of the demographic consists of those who have completed some education at the college level (32%) - that's distinct from those who have graduated from college (20%) and those with post-graduate degrees (15%).
Looking at income, you might be surprised, considering the "luxury good" status of this industry, to see that those in the $25k-and-under bracket take the biggest slice of the demographic pie: 26%. (On the other hand, you might not be surprised after all; greeting cards are much more affordable gifts than those luxury items typically favored by those with higher incomes, such as jewelry.)
Q: Does your e-book have any information on how to make and design greeting cards?
A: Yes! In fact this the most important part of my book. You can find hundreds of books out there on how to make and design cards, but there is no other book available like mine that shows step-by-step how to create a piece of art from a piece of paper.
Q: How much does it cost to start this business?
A: Starting a Greeting Card Business requires a very small investment on your part. Most of the tools to make greeting card are ones most people already own. Tools such a cutter, a ruler, or a pair of scissors are all that is needed. All you have to do is to buy some paper and glue and follow step-by-step instructions provided. So your start up costs could consist of $100 in supplies and a web site.
Q: Can I buy the book if I live outside the United States?
A: If you have a credit card or debit card you can pay for the book from anywhere in the world.
Q: Is the book available in hard copy?
A: At this stage the book is only available as an e-manual or e-book. This is so I can keep the cost down for you and so you can get instant access to the book instead of waiting for it to be shipped to you.
I have compiled the book into an electronic format, PDF file to be exact. In order to read the downloaded e-book you will need to have Acrobat Reader on your computer. Now most computers have a copy on it already; if you don't you can download a copy of Acrobat Reader for free by going to http://www.adobe.com/products/acrobat/readstep2.html and follow the prompts. It's really easy!
Once you have downloaded and saved the e-book onto your computers hard drive, open it up in Adobe Acrobat, exactly the same way you would open up a Word Document in Microsoft Word, and read it on your computer. You can print it out if you prefer and read a hard copy rather than reading it on-screen. You can even get the book professionally bound at your local Kinko's if you like. Just save a copy onto disc and take it down to your local Kinko's and they will do the rest.
Q: Is PayDotCom safe and secure?
A: Yes! PayDotCom is the one of the internet's largest on-line distribution center for electronic products. PayDotCom uses the strongest security and anti-fraud features available on the Internet and never stores your financial data on their system. Your credit card data is passed directly to the bank and no one but the bank has access to your sensitive information. They are also approved by the Better Business Bureau!
Q: I don't have a credit card - can I pay for the book any other way?
A: Because I use PayDotCom to process the orders securely, a major credit card or debit card is required. You can pay using Paypal. PayDotCom provides an option on their secure order form to pay using your Paypal account.
Q: Can I order by phone, fax or email?
A: Not at this stage as I am not able to take secure payments via these methods.
Q: How is the book delivered after payment?
A: After you have made your payment using PayDotCom secure order form, you will be re-directed to a special page where you will receive an username and a password and you'll get access to the secure product download page where I take you step-by-step throught the whole process. It's really easy, you simply right mouse click on the special links to download the e-book and all the bonuses I give you for free.
You will also recieve a recipt of payment from PayDotCom, an automated email from me confirming your order, and a link to the download area so you can always have access to the customer download area.
Q: What is your refund policy?
A: I have exhaustively researched and reviewed the content of this book and I can give you a 100% money-back guarantee to remove any risk to you. So you can buy the book, read it, and make your own judgement. If you are not happy, simply request a refund.
Q: Can I recommend your book to other people?
A: OK, now you know - this is a Fantastic product, so you would like to recommend it to other people, friends or family, right?
Well you are encouraged to promote it.
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